THE VIDEO PRODUCTION PROCESS
DESIGNED FOR EFFICIENCY AND QUALITY
1. CREATIVE BRIEF
Fill out our creative brief and submit it. We do all the heavy lifting. The brief helps us to better understand your business and the goal of the video to be produced.
We review the brief and start to discuss possible concepts and ideas with you. We also discuss your product/service a bit further to make sure we have a very strong understanding of the subject matter.
3. SCRIPTING & STORYBOARDING
The purpose of scripting and storyboarding is to create an entire video on paper before the first shot is ever recorded. Think of it as a blueprint for your video's successful creation. Based on your creative brief, we will come up with a script and concept then present it for your feedback, revisions, and final approval.
4. VOICE TALENT
Many videos come across best if the business owner or a spokesperson presents the information or is interviewed in a candid fashion. Other videos are best presented by professional voice-over talent. We have several voice-over talents to choose from, both male and female, as well as the ability to record your voice-over either on-location or in the studio.
5. SCHEDULE SHOOT & PRODUCE IT
Once the final concept is approved, we schedule a date and time to begin shooting. We then provide you with documentation explaining the shooting process and address any questions you might have. The day of your shoot, we arrive on-location and/or meet with you at our studio space to commence production. The script is followed to the letter, so that all the necessary elements are captured for the final edit of your video.
6. EDITING, MOTION GRAPHICS, & MUSIC
Now that the audio and video have been captured according to the plan, we're ready to piece it all together with copyright-free music of your choosing plus any scripted motion design graphic elements (such as animated logos, animated titles, etc). If you have music you'd like to use in particular or need a custom score for your video, we can provide it.
At this point we also employ color correction, color grading, video filters, and any other video enhancements. Once the edit is complete, it is uploaded to the web for your approval. Revision requests can then be made, they are implemented, and the video is re-uploaded for your review. This process repeats until your final approval.
7. VIDEO IS FINALIZED
Once the final edit is approved, the video is delivered at the highest possible quality. Formats include DVD, Blu-ray, and Quicktime MOV (ProRes and h.264) for computer and Internet playback. We keep a master version of your video on hand too, backed up and secure, for up to 12 months at no additional cost.